P.U.R.E. (Propulsion Universelle et Recuperation d’Energie) has been established to
respond to growing demand for cutting edge, exceptionally e!cient and high
performance powertrains. Formula One has been identified as the ultimate proving
ground to evolve propulsion technologies applicable to a broad range of industries,
including marine, aerospace, automotive and defence.
P.U.R.E. has been established by chief executive Craig Pollock, previously founding
partner and team principal of Formula One’s British American Racing (B.A.R.) team. He
has recruited a world-class team of management and technical partners. A key adviser
has been Christian Contzen, the architect of Renault’s success in Formula One during
the 1990s. Robin Southwell has been appointed non-executive chairman.
P.U.R.E.’s technology partners are TEOS, Mecachrome, D2T and IFP Energies Nouvelles
(IFPEN), highly qualified specialists in powertrain design, prototyping and
manufacturing, and France’s leading developers of new and more e!cient fuel
technologies.
Radical changes to powertrain regulations for Formula One were ratified by the
Fédération Internationale de l’Automobile (F.I.A) World Motorsports council in
December 2010. The new rules, aimed at drastically reducing fuel consumption
without hindering performance, illustrate the will of the F.I.A and Formula One’s
participants to be more environmentally conscious. The new regulations present an
ideal opportunity for P.U.R.E. to capitalise on Formula One’s status as a proving ground
for new technology and demonstrate its expertise in high performance eco-friendly
powertrains.