CHINA – The ‘Grand International Edition’ of VIV China will be held in Beijing on 6 to 8 September 2010. The international world of suppliers and buyers active in China will come together at the NCIEC, located near the international airport.

More than 250 national and international exhibitors at VIV China 2010 will represent their solutions within the Feed-to-Meat chain. The organisers expect a strong representation of buyers from all over China.

Chances and challenges

It is a well-known fact that China currently is front runner in the world in the field of growth opportunities for the animal production and processing industry. The country has huge potential for expanding its domestic agro-food industry as well as the production of the systems needed to support the industry. Rising living standards not only lead to a greater consumption of meat and therefore the demand for feed, but also result in a greater diversity of meat consumption, which, in turn, has an impact on the types of feed produced. While pig and poultry feeds dominate production, highest growth rates are being recorded for production of dairy and aqua feeds. This growth in demand for meat, and consequently feed, will present China with increasing challenges.

According to the Rabobank, there are already large regional variations in the availability of feed ingredients and, as demand rises, the country will have to look to importing more cheaply, processing more efficiently, or finding alternatives.

Ruwan Berculo, project manager for VIV Asia Pacific added: “The Chinese economy is growing rapidly, with an increasing focus on the private sector. Chinese entrepreneurs are ambitious, impulsive and rapid decision-makers. The Chinese economy is a Power House, driven by innovations. Now is the time to invest in your Chinese network.”

Graded eggs

The market for graded eggs in China is also expanding rapidly. The ongoing urbanisation results in more graded eggs in the supermarkets. Providing such a top quality eggs required is a niche in the market for the Chinese egg industry. At the largest VIV China 2010 booth, Moba will focus on the wide range of egg grading and packing machines, from 1,600 to 180,000 eggs per hour.

Country pavilions

Many countries will be represented by a country pavilion at VIV China 2010. A large Dutch delegation has joined forces for the Dutch pavilion. The Dutch pavilion is a cooperation between the VIV organisers and the Dutch Ministry of Agriculture, Nature and Food Quality. The Holland Pavilion will have a special focus on trade and matchmaking possibilities. Korea, France and the Illinois Department of Agriculture from the US are also hosting country pavilions.

Exclusive hospitality programme

In cooperation with the Orient Explorer Group – a travel agency with specific expertise in the Asian region – the VIV organisers provide a support system for travel bookings, accommodation and visa arrangements. This aim being to ensure a stress free stay for the VIV China guests.